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Reconstruir o Mundo

por baixinho, em 06.10.20

Aqui fica o press release desta iniciativa da LEGO:

Instalação épica em LEGO mostra a criatividade inspiradora de 430 crianças que querem “Reconstruir o Mundo”

As criações das crianças durante a quarentena foram transformadas no globo de 4 metros

Quando o Mundo foi posto em stand by devido à quarentena, a criatividade e a resiliência das crianças não pararam com ele. Agora, para celebrar a imaginação sem limites e a ingenuidade única que as crianças têm, o Grupo LEGO inaugurou a sua mais recente instalação que fará cair muitos queixos, um globo com 4 metros de altura que representa todas as essas crianças.

O globo, que ficará exposto na LEGO House em Billund, Dinamarca, levou mais de 2.700 horas a ser construído, com os seus mais de 350.000 tijolos e elementos LEGO. Com criações LEGO enviadas um pouco de todo o Mundo, o globo representa a alegria e a positividade das crianças, que usaram a sua incrível imaginação para dar sentido ao Mundo, durante este período. A LEGO dá agora aos adultos a oportunidade de ver o Mundo pelos olhos destas crianças.

As criações das crianças estão expostas em cinco categorias – natureza, veículos, criaturas fantásticas, objetos e locais. Podemos encontrar:

  • Quinta da Esperança – Uma quinta sustentável, com colheitas, uma nascente e um arco-íris sempre presente a emanar positivismo.
  • Homem milho móvel – Gostas de Vitaminas? Este herói sempre em movimento dá às crianças cenouras instantâneas e entrega milho.
  • Corujicórnio Mágico – uma misteriosa criatura… ninguém sabe que poderes esconde!!!
  • Hospital na Casa da Árvore – Para alegrar a vida das crianças internadas, este quarto no topo de uma árvore até tem um bar de dónutes.

E ainda não é tarde para fazer parte deste processo. Famílias de todo o Mundo podem contribuir com as suas criações LEGO, submetendo-as digitalmente através de www.lego.com/rebuild-the-world. Os utilizadores poderão também explorar as histórias de algumas das construções no website, incluindo os divertidos comentários das crianças sobre o seu próprio processo criativo.

Uma nova pesquisa do Grupo LEGO (o Estudo Global LEGO Play 2020) mostra que as crianças querem mais tempo para brincar em família e os pais viram que brincar desempenhou um papel essencial ao manter a família entretida durante a Pandemia de COVID-19. 94% dos pais a nível global acreditam que brincar desenvolve capacidades criativas, sendo a resiliência vista como a capacidade mais importante para as crianças e o seu sucesso no futuro.

Julia Goldin, Chief Marketing Officer, EVP do Grupo LEGO disse: “O Sistema LEGO foi a plataforma perfeita para desbloquear a brincadeira e expressar a criatividade interminável das crianças, inspirando um constante ciclo de construção, desconstrução e reconstrução. Estamos muito felizes com o impacto positivo que a LEGO teve no bem-estar das crianças e das suas famílias este ano e esperamos que o Mundo esteja tão inspirado pelas suas construções durante a quarentena quanto nós.”

Libor Udrzal, especialista de modelos LEGO, que esteve envolvido na criação desta instalação disse: “Este projeto enfatizou a magia da LEGO para mim. Foi muito inspirador recriar as criações das crianças e ouvir os diversos processos criativos e influências por detrás de cada peça que reconstruí. Construo modelos LEGO há 20 anos e mesmo assim ensinaram-me novos métodos de construção. A criatividade das crianças não tem fim!”

A instalação vai estar em exposição na LEGO House de 6 de Outubro a 6 de Novembro.

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publicado às 10:17

Rebuild the World

por baixinho, em 17.09.19

Aqui está a nova campanha da LEGO para uma nova geração de pessoas criativas...

Press release:

THE LEGO GROUP WITH MARK RONSON

INSPIRE KIDS TO REBUILD THE WORLD

 Today, the LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation.

Over 100 children will meet Mark and other inspiring figures, such as 19-year-old David Aguilar, who built several prosthetic arms from LEGO® elements, at the LEGO House, Billund, to explore the infinite potential of creativity.  Their imaginations will also be fired up in a series of workshops, where they’ll be challenged to rebuild the world they see around them.

“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us. Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to,” explains Mark Ronson.

 The LEGO Group believes that every child is born with incredible creative problem-solving capabilities, but we need to act now to nurture that creativity so that it can become a lifelong skill, as the future depends on it.

Inspiring creativity is more critical and urgent than ever. The World Economic Forum Future of Jobs Report places creative problem solving in the top three skills the job market will require from 2020. Imaginative play helps children learn how to innovate, problem solve and think critically throughout their lives.

Mark Ronson will also be joined by representatives from other creative fields to discuss why it’s more important than ever to help nurture creativity as a key skill so that the builders of tomorrow can succeed in an ever-changing world. 

Julia Goldin, Chief Marketing Officer, The LEGO Group, said: “Rebuild The World is all about seeing where imagination takes us and celebrating the natural creativity of children. We want to encourage kids around the world to develop and retain these skills as they grow older.  With this campaign, we want to inspire people of all ages to play and unleash their creativity to create a world of infinite possibilities.”

Meanwhile, British designer and inventor Dominic Wilcox will lead a series of Rebuilder Workshops on the 17th September. He, along with two other creatives, will challenge kids to reimagine iconic landmarks, invent new gadgets and solve everyday problems – all with LEGO bricks. Other LEGO professionals will lend a hand, helping the kids bring their incredible ideas to life.

“Who knows what will come out of today... a house with a hot air balloon for a roof?  A car with long legs to jump over the traffic ahead? No one sees the world quite like children so we’re excited to see what they come up with,” says Dominic Wilcox. 

Kids around the world can also take part by sharing their creations on the LEGO Life app or by visiting www.lego.com/rebuild-the-world-challenge   

The LEGO system has long been the ultimate platform for creative expression and creative problem solving.  Children don’t just imagine what to build, they can build and rebuild.  Experiment.  Fail.  Break the rules.  Fail and Try again… This is the cycle of human creativity and the essence of the LEGO System in Play.

Now, we’re going even further. Through Rebuild The World, we want to inspire children to unleash their creativity, join the Rebuild The World challenge and rebuild a world of endless possibilities for real.  Learn more by visiting www.lego.com/rebuild-the-world

Created by the LEGO Group’s internal agency with BETC Paris, the Rebuild the World campaign is the most ambitious global brand campaign ever. Directed by the multi award-winning Traktor collective, the adventure follows the chase between a clever rabbit and an unlucky hunter and unfolds in the kind of world that only LEGO play could create. Every character, animal and vehicle is based on an existing or past LEGO toy, so heads spin 360 degrees, everyday objects are outsized, and a boat can suddenly fly with a little help from a palm tree. 

About the LEGO Group:

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com

Mark Ronson Biography:

Mark Ronson is an internationally renowned DJ and Academy-Award-winning, seven-time-Grammy-Award-winning and Golden Globe-winning artist and producer.

Ronson grew up in London, England before moving with his family to New York City.  Already a keen student of music, and a huge fan of hip hop, he was 16 when he first began creating mixtapes and trying his hand at DJing. That early passion set him on a path to music production, recording and songwriting that has resulted in a career highlighted by work on a multi Grammy-winning album by Amy Winehouse, as well as his own Grammy-winning, global smash hit with Bruno Mars, "Uptown Funk."  Along with releasing four successful albums under his own name, his resume includes work for some of music’s biggest names, including Adele, Paul McCartney, Duran Duran and Lily Allen. More recently, he helmed Lady Gaga’s acclaimed fifth album, Joanne and Queens Of The Stone Age’slauded Villains.  In 2018 he released a string of singles with Diplo under the name Silk City, including the worldwide hit “Electricity” with Dua Lipa, which earned him a Grammy Award for “Best Dance Recording” in 2019.

He is a co-writer of the song “Shallow,” recorded by Lady Gaga and Bradley Cooper for the movie A Star Is Born, for which he earned an Academy Award for “Best Original Song,” a Golden Globe Award for “Best Song Written for a Motion Picture,” and 2 Grammy Awards.

Most recently Mark collaborated with Miley Cyrus, Camila Cabello, Lykke Li, YEBBA and more for his upcoming fifth studio album Late Night Feelings, which was released in June to rave reviews.

He operates his record label, Zelig Records, home to fast rising star King Princess. Ronson has 1 Academy Award, 7 Grammy Awards, 2 Brit Awards, 1 Golden Globe Award and more.

About David Aguilar

Since he was a child, David Aguilar was obsessed with LEGO bricks. He spent his childhood building cars, airplanes, helicopters and finally at just 9 years of age, his own prosthesis. Born with a deformed arm, the self-styled "Hand Solo" decided to take his LEGO building skills to the next level.

At seventeen years of age and at a difficult time in his life, he invented his first prosthesis with LEGO Technic elements, dismantling a helicopter from his bedroom shelf. Then at eighteen years of age he perfected his design, and using an airplane LEGO Technic model whose landing gear engine allowed him to take on more weight he designed the MK2 - a prosthetic arm that can bend and lift objects with a clamp. Now, he's the coolest kid on the block and continues to rebuild his world.

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publicado às 09:41


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